The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ because they are riding the peak of cellular and online shopping. In fact, these disruptive systems are set to create revolution in the retail sector. Amongst all these new tech trends, image recognition offers been mapped out because the emerging technology which has the potential to create the highest impact on sales.
With image reputation technology mobile apps, systems and other software can identify consumers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. Consequently the entire world has turned into a shop window for the buyers where they can find direct hyperlink from the images of products published on a billboard or in mags acquiring them to the online site or physical location of a retailer. Consumers can have more personal knowledge with this technology since it allows systems and software program to respond to an individual. This enables the buyers to find as well as scan their desired products very easily and quickly, which, help to bridge the gap between on-line stores and physical shops. The technology allows the products and/ or website to become intuitive plus they react within an engaging method with the consumers. Actually, image recognition technology gets the potential to become an authentic driving force for the retail environment.
In terms of product interaction, image reorganization enables buyers to make visual searches for this products they go for at their products. They can enjoy a fully personalized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for mobile and online buyers to experience and interact with products. And all these can be completed simply by scanning the image on their smartphone or tablet. Several brands are already by using this technology for his or her online and mobile consumers in order to make product searching more interactive and faster. In general, most of such applications allow customers to snap omnia softwares a picture of the merchandise and search the e-commerce/ m-commerce listing so when the photo matches a similar product, the result is created to the consumers.
With such technologies suppliers will have enormous opportunities; however, the advantages of these systems are however to be realized totally. In line with the recent market styles the experts have got opined that around 12% consumers are expected to be using picture reorganization technology by 2014. The retail sales too will be substantial up, thanks to these technologies. Image recognition technology also makes on the web transactions safer by enhancing the protection perspective of on the web or mobile payme.